{"id":2705,"date":"2026-08-22T17:19:51","date_gmt":"2026-08-22T15:19:51","guid":{"rendered":"https:\/\/magenta2i.com\/?page_id=2705"},"modified":"2026-08-28T20:20:58","modified_gmt":"2026-08-28T18:20:58","slug":"increase-commercial-real-estate-value","status":"publish","type":"page","link":"https:\/\/magenta2i.com\/en\/revaloriser-actif-immobilier-tertiaire\/","title":{"rendered":"revaloriser actif immobilier tertiaire"},"content":{"rendered":"<style>.kadence-column2705_6e9d19-0d > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-3xl, 6.5rem);}.kadence-column2705_6e9d19-0d > .kt-inside-inner-col,.kadence-column2705_6e9d19-0d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2705_6e9d19-0d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2705_6e9d19-0d > .kt-inside-inner-col{flex-direction:column;}.kadence-column2705_6e9d19-0d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2705_6e9d19-0d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2705_6e9d19-0d{position:relative;}.kadence-column2705_6e9d19-0d, .kt-inside-inner-col > .kadence-column2705_6e9d19-0d:not(.specificity){margin-right:var(--global-kb-spacing-xs, 1rem);margin-left:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 1024px){.kadence-column2705_6e9d19-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2705_6e9d19-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2705_6e9d19-0d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2705_309fb6-f5, .wp-block-kadence-advancedheading.kt-adv-heading2705_309fb6-f5[data-kb-block=\"kb-adv-heading2705_309fb6-f5\"]{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:30px;font-weight:400;font-style:normal;font-family:'Mate SC';color:#032ba3;text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading2705_309fb6-f5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_309fb6-f5[data-kb-block=\"kb-adv-heading2705_309fb6-f5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_309fb6-f5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_309fb6-f5[data-kb-block=\"kb-adv-heading2705_309fb6-f5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2705_309fb6-f5, .wp-block-kadence-advancedheading.kt-adv-heading2705_309fb6-f5[data-kb-block=\"kb-adv-heading2705_309fb6-f5\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2705_309fb6-f5, .wp-block-kadence-advancedheading.kt-adv-heading2705_309fb6-f5[data-kb-block=\"kb-adv-heading2705_309fb6-f5\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}<\/style>\n<h1 class=\"kt-adv-heading2705_309fb6-f5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_309fb6-f5\">Comment revaloriser un actif immobilier tertiaire ?<\/h1>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">Qu&rsquo;il s&rsquo;agisse de bureaux, de commerces ou d&rsquo;autres b\u00e2timents tertiaires, revaloriser un actif immobilier tertiaire consiste \u00e0 r\u00e9duire l\u2019\u00e9cart entre sa situation actuelle et le potentiel que son march\u00e9 peut raisonnablement reconna\u00eetre. Cet \u00e9cart peut provenir de l\u2019\u00e9tat physique du b\u00e2timent, mais aussi d\u2019une vacance excessive, d\u2019une structure locative fragile, d\u2019un positionnement commercial inad\u00e9quat, de contraintes juridiques mal trait\u00e9es ou d\u2019une situation de march\u00e9 temporairement inefficiente.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-2 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">La remise en \u00e9tat, la r\u00e9novation ou la restructuration constituent des leviers classiques de revalorisation. La cr\u00e9ation de valeur ne passe toutefois pas n\u00e9cessairement par des travaux. Une analyse approfondie de l\u2019actif, de sa situation locative, de son positionnement et de la demande peut faire \u00e9merger des strat\u00e9gies de revalorisation sur mesure, fond\u00e9es notamment sur l\u2019optimisation du profil locatif, une strat\u00e9gie de commercialisation active, l\u2019ing\u00e9nierie juridique ou immobili\u00e8re, l\u2019optimisation de l\u2019exploitation ou l\u2019exploitation d\u2019opportunit\u00e9s sp\u00e9cifiques de march\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile wp-container-content-ebf6bc82 is-layout-flex wp-container-core-columns-is-layout-acafa515 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--20);padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2705_f0e527-e9, .wp-block-kadence-advancedheading.kt-adv-heading2705_f0e527-e9[data-kb-block=\"kb-adv-heading2705_f0e527-e9\"]{padding-left:var(--global-kb-spacing-xs, 1rem);font-size:44px;font-style:normal;letter-spacing:-5px;text-shadow:3px 2px 2px var(--global-palette12, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading2705_f0e527-e9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_f0e527-e9[data-kb-block=\"kb-adv-heading2705_f0e527-e9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_f0e527-e9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_f0e527-e9[data-kb-block=\"kb-adv-heading2705_f0e527-e9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2705_f0e527-e9, .wp-block-kadence-advancedheading.kt-adv-heading2705_f0e527-e9[data-kb-block=\"kb-adv-heading2705_f0e527-e9\"]{text-shadow:3px 2px 2px var(--global-palette12, #3182CE);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2705_f0e527-e9, .wp-block-kadence-advancedheading.kt-adv-heading2705_f0e527-e9[data-kb-block=\"kb-adv-heading2705_f0e527-e9\"]{text-shadow:3px 2px 2px var(--global-palette12, #3182CE);}}<\/style>\n<h2 class=\"kt-adv-heading2705_f0e527-e9 hostinger-ai-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_f0e527-e9\"><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-left-color:#c8a044;border-left-style:solid;border-left-width:4px\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-border-color has-theme-palette-9-border-color has-small-font-size is-layout-constrained wp-container-core-column-is-layout-4d0e3ca7 wp-block-column-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--70);flex-basis:85%\">\n<p class=\"has-text-color has-background has-link-color wp-elements-3 wp-block-paragraph\" style=\"color:#022280;background-color:#ede3c885;padding-right:0;padding-left:var(--wp--preset--spacing--30);font-size:17px;line-height:1.5\">Conseil Magenta : la cr\u00e9ation de valeur ne consiste pas n\u00e9cessairement \u00e0 transformer physiquement l\u2019actif. Elle consiste d\u2019abord \u00e0 identifier et corriger ce qui emp\u00eache le march\u00e9 d\u2019en reconna\u00eetre pleinement la valeur.<\/p>\n<\/div>\n<\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_5c3404-e3, .wp-block-kadence-advancedheading.kt-adv-heading2705_5c3404-e3[data-kb-block=\"kb-adv-heading2705_5c3404-e3\"]{padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:25px;font-weight:400;font-style:normal;font-family:'Mate SC';color:#e0a929;text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading2705_5c3404-e3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_5c3404-e3[data-kb-block=\"kb-adv-heading2705_5c3404-e3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_5c3404-e3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_5c3404-e3[data-kb-block=\"kb-adv-heading2705_5c3404-e3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2705_5c3404-e3, .wp-block-kadence-advancedheading.kt-adv-heading2705_5c3404-e3[data-kb-block=\"kb-adv-heading2705_5c3404-e3\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2705_5c3404-e3, .wp-block-kadence-advancedheading.kt-adv-heading2705_5c3404-e3[data-kb-block=\"kb-adv-heading2705_5c3404-e3\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}<\/style>\n<h2 class=\"kt-adv-heading2705_5c3404-e3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_5c3404-e3\"><strong>1. Diagnostiquer la source de d\u00e9cote avant de choisir la strat\u00e9gie<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-4 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">La premi\u00e8re question n\u2019est pas \u00ab quels travaux r\u00e9aliser ? \u00bb, mais \u00ab pourquoi cet actif vaut-il moins qu\u2019il ne pourrait valoir ? \u00bb. Une strat\u00e9gie efficace part de la cause de la sous-performance et non de la solution que l\u2019investisseur ma\u00eetrise le mieux.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_fb0364-83, .wp-block-kadence-advancedheading.kt-adv-heading2705_fb0364-83[data-kb-block=\"kb-adv-heading2705_fb0364-83\"]{padding-left:var(--global-kb-spacing-lg, 3rem);font-size:20px;font-weight:400;font-style:normal;font-family:'Bona Nova';color:#00030a;}.wp-block-kadence-advancedheading.kt-adv-heading2705_fb0364-83 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_fb0364-83[data-kb-block=\"kb-adv-heading2705_fb0364-83\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_fb0364-83 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_fb0364-83[data-kb-block=\"kb-adv-heading2705_fb0364-83\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2705_fb0364-83 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_fb0364-83\"><strong>Cinq sources fr\u00e9quentes de sous-performance<\/strong><\/h3>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-5 wp-block-paragraph\" style=\"color:#022280;margin-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\"><strong>Physique :<\/strong> obsolescence, \u00e9quipements, performance \u00e9nerg\u00e9tique, configuration.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-6 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\"><strong>Locative :<\/strong> vacance, baux courts, concentration, loyers sous-optimis\u00e9s ou revenus peu s\u00e9curis\u00e9s.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-7 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\"><strong>Commerciale : <\/strong>mauvais ciblage, produit mal pr\u00e9sent\u00e9, politique locative passive.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-8 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\"><strong>Juridique \/ immobili\u00e8re :<\/strong> structure de d\u00e9tention ou de lots, droits, servitudes, usages ou contraintes susceptibles d\u2019\u00eatre optimis\u00e9s.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-9 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\"><strong>March\u00e9 \/ situation : <\/strong>vendeur contraint, actif non strat\u00e9gique, situation temporairement d\u00e9grad\u00e9e ou mauvaise perception du potentiel.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_5f44a2-61, .wp-block-kadence-advancedheading.kt-adv-heading2705_5f44a2-61[data-kb-block=\"kb-adv-heading2705_5f44a2-61\"]{padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:25px;font-weight:400;font-style:normal;font-family:'Mate SC';color:#e0a929;text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading2705_5f44a2-61 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_5f44a2-61[data-kb-block=\"kb-adv-heading2705_5f44a2-61\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_5f44a2-61 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_5f44a2-61[data-kb-block=\"kb-adv-heading2705_5f44a2-61\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2705_5f44a2-61, .wp-block-kadence-advancedheading.kt-adv-heading2705_5f44a2-61[data-kb-block=\"kb-adv-heading2705_5f44a2-61\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2705_5f44a2-61, .wp-block-kadence-advancedheading.kt-adv-heading2705_5f44a2-61[data-kb-block=\"kb-adv-heading2705_5f44a2-61\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}<\/style>\n<h2 class=\"kt-adv-heading2705_5f44a2-61 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_5f44a2-61\"><strong>2. Deux grandes voies de revalorisation<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-f77237b5 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60);padding-top:0;padding-right:var(--wp--preset--spacing--60);padding-bottom:0;padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-center has-border-color has-theme-palette-9-color has-text-color has-background has-link-color wp-elements-10 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:#c8a044;border-width:3px;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;background:linear-gradient(180deg,rgb(6,147,227) 0%,rgb(0,0,73) 65%);padding-top:var(--wp--preset--spacing--30);padding-right:0;padding-bottom:0;padding-left:0;flex-basis:50%\">\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><strong>REVALORISATION PHYSIQUE<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-alpha-channel-opacity has-background is-style-default\" style=\"background-color:#c8a044;color:#c8a044\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"padding-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.5\">Remise en \u00e9tat<br>R\u00e9novation<br>Restructuration<br>Am\u00e9lioration \u00e9nerg\u00e9tique<br>Adaptation \/ flexibilit\u00e9 des espaces<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-border-color has-theme-palette-9-color has-text-color has-background has-link-color wp-elements-11 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:#c8a044;border-width:3px;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;background:linear-gradient(180deg,rgb(6,147,227) 0%,rgb(0,0,73) 65%);padding-top:var(--wp--preset--spacing--30);padding-right:0;padding-bottom:0;padding-left:0;flex-basis:50%\">\n<p class=\"has-text-align-center alignwide wp-block-paragraph\"><strong>REVALORISATION STRAT\u00c9GIQUE<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-alpha-channel-opacity has-background is-style-default\" style=\"background-color:#c8a044;color:#c8a044\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"padding-bottom:var(--wp--preset--spacing--40);font-size:16px;line-height:1.5\">Optimisation locative<br>Commercialisation active<br>Ing\u00e9nierie juridique et immobili\u00e8re<br>Optimisation de l\u2019exploitation<br>Opportunit\u00e9s sp\u00e9cifiques de march\u00e9<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-12 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">Ces deux voies peuvent \u00eatre ind\u00e9pendantes ou combin\u00e9es. Un actif peut \u00eatre revaloris\u00e9 sans travaux majeurs ; inversement, une r\u00e9novation peut \u00e9chouer \u00e0 cr\u00e9er de la valeur si la strat\u00e9gie locative et commerciale n\u2019est pas coh\u00e9rente avec le march\u00e9.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_0e6df5-c2, .wp-block-kadence-advancedheading.kt-adv-heading2705_0e6df5-c2[data-kb-block=\"kb-adv-heading2705_0e6df5-c2\"]{padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:25px;font-weight:400;font-style:normal;font-family:'Mate SC';color:#e0a929;text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading2705_0e6df5-c2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_0e6df5-c2[data-kb-block=\"kb-adv-heading2705_0e6df5-c2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_0e6df5-c2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_0e6df5-c2[data-kb-block=\"kb-adv-heading2705_0e6df5-c2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2705_0e6df5-c2, .wp-block-kadence-advancedheading.kt-adv-heading2705_0e6df5-c2[data-kb-block=\"kb-adv-heading2705_0e6df5-c2\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2705_0e6df5-c2, .wp-block-kadence-advancedheading.kt-adv-heading2705_0e6df5-c2[data-kb-block=\"kb-adv-heading2705_0e6df5-c2\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}<\/style>\n<h2 class=\"kt-adv-heading2705_0e6df5-c2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_0e6df5-c2\"><strong>3. Revalorisation strat\u00e9gique n\u00b01 : optimiser le profil locatif<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-13 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">Pour un actif tertiaire de rendement, la qualit\u00e9 des cash-flows constitue l\u2019un des principaux d\u00e9terminants de valeur. Une am\u00e9lioration de la structure locative peut donc produire une revalorisation significative sans modification physique majeure.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_9a159c-a6, .wp-block-kadence-advancedheading.kt-adv-heading2705_9a159c-a6[data-kb-block=\"kb-adv-heading2705_9a159c-a6\"]{padding-left:var(--global-kb-spacing-lg, 3rem);font-size:20px;font-weight:400;font-style:normal;font-family:'Bona Nova';color:#00030a;}.wp-block-kadence-advancedheading.kt-adv-heading2705_9a159c-a6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_9a159c-a6[data-kb-block=\"kb-adv-heading2705_9a159c-a6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_9a159c-a6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_9a159c-a6[data-kb-block=\"kb-adv-heading2705_9a159c-a6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2705_9a159c-a6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_9a159c-a6\"><strong>Les leviers possibles<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile wp-container-content-ebf6bc82 is-layout-flex wp-container-core-columns-is-layout-acafa515 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--20);padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2705_997feb-6b, .wp-block-kadence-advancedheading.kt-adv-heading2705_997feb-6b[data-kb-block=\"kb-adv-heading2705_997feb-6b\"]{padding-left:var(--global-kb-spacing-xs, 1rem);font-size:44px;font-style:normal;letter-spacing:-5px;text-shadow:3px 2px 2px var(--global-palette12, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading2705_997feb-6b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_997feb-6b[data-kb-block=\"kb-adv-heading2705_997feb-6b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_997feb-6b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_997feb-6b[data-kb-block=\"kb-adv-heading2705_997feb-6b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2705_997feb-6b, .wp-block-kadence-advancedheading.kt-adv-heading2705_997feb-6b[data-kb-block=\"kb-adv-heading2705_997feb-6b\"]{text-shadow:3px 2px 2px var(--global-palette12, #3182CE);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2705_997feb-6b, .wp-block-kadence-advancedheading.kt-adv-heading2705_997feb-6b[data-kb-block=\"kb-adv-heading2705_997feb-6b\"]{text-shadow:3px 2px 2px var(--global-palette12, #3182CE);}}<\/style>\n<h2 class=\"kt-adv-heading2705_997feb-6b hostinger-ai-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_997feb-6b\"><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-left-color:#c8a044;border-left-style:solid;border-left-width:4px\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-border-color has-theme-palette-9-border-color has-small-font-size is-layout-constrained wp-container-core-column-is-layout-4d0e3ca7 wp-block-column-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--70);flex-basis:85%\">\n<p class=\"has-text-color has-background has-link-color wp-elements-14 wp-block-paragraph\" style=\"color:#022280;background-color:#ede3c885;padding-right:0;padding-left:var(--wp--preset--spacing--30);font-size:17px;line-height:1.5\">R\u00e9duction de la vacance ; renouvellement ou ren\u00e9gociation anticip\u00e9e de certains baux ; allongement de la dur\u00e9e ferme ; am\u00e9lioration du profil de solvabilit\u00e9 des locataires ; diversification d\u2019une concentration excessive ; repositionnement de loyers lorsque le cadre contractuel et le march\u00e9 le permettent ; optimisation des franchises et mesures d\u2019accompagnement ; meilleure allocation de certaines charges et responsabilit\u00e9s dans le respect du cadre juridique applicable.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-15 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">La valeur peut progresser de deux mani\u00e8res : par augmentation du revenu net et par r\u00e9duction de la prime de risque exig\u00e9e par les investisseurs lorsque les revenus deviennent plus visibles et plus s\u00e9curis\u00e9s. <\/p>\n\n\n<style>.kb-table-container2705_5776c9-11{color:#022280;margin-right:var(--global-kb-spacing-lg, 3rem);margin-bottom:var(--global-kb-spacing-md, 2rem);margin-left:var(--global-kb-spacing-md, 2rem);overflow-x:auto;}.kb-table-container .kb-table2705_5776c9-11 th{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;}.kb-table-container .kb-table2705_5776c9-11 caption{text-align:center;}.kb-table-container .kb-table2705_5776c9-11 td{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;}.kb-table-container .kb-table2705_5776c9-11 tr:nth-of-type(even){background-color:rgba(252,241,209,0.33);}<\/style><div class=\"kb-table-container kb-table-container2705_5776c9-11 wp-block-kadence-table\"><table class=\"kb-table kb-table2705_5776c9-11\">\n<tr class=\"kb-table-row kb-table-row2705_8af159-6f\">\n<td  class=\"kb-table-data kb-table-data2705_4b6f54-9a\">\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Illustration simplifi\u00e9e<\/strong><\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data2705_2e81bf-c6\">\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Avant<\/strong> <strong>optimisation<\/strong><\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data2705_e2c7b9-35\">\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Apr\u00e8s optimisation<\/strong><\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row2705_736a24-23\">\n<td  class=\"kb-table-data kb-table-data2705_3154e5-c5\">\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-16 wp-block-paragraph\" style=\"color:#022280\">Revenu net<\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data2705_a100af-d5\">\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-17 wp-block-paragraph\" style=\"color:#022280\">2,0 M\u20ac<\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data2705_f3b36b-07\">\n\n<p class=\"has-text-color has-link-color wp-elements-18 wp-block-paragraph\" style=\"color:#022280\">2,1 M\u20ac<\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row2705_549efd-8c\">\n<td  class=\"kb-table-data kb-table-data2705_168f7d-d5\">\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-19 wp-block-paragraph\" style=\"color:#022280\">Taux de capitalisation illustratif<\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data2705_4cda59-73\">\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-20 wp-block-paragraph\" style=\"color:#022280\">6,0 %<\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data2705_f5fbd5-c4\">\n\n<p class=\"has-text-color has-link-color wp-elements-21 wp-block-paragraph\" style=\"color:#022280\">5,5 %<\/p>\n\n<\/td>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row2705_205b2a-db\">\n<td  class=\"kb-table-data kb-table-data2705_58dc0f-a1\">\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-22 wp-block-paragraph\" style=\"color:#022280\">Valeur th\u00e9orique<\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data2705_cf3322-5c\">\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-23 wp-block-paragraph\" style=\"color:#022280\">33,3 M\u20ac<\/p>\n\n<\/td>\n\n<td  class=\"kb-table-data kb-table-data2705_725067-00\">\n\n<p class=\"has-text-color has-link-color wp-elements-24 wp-block-paragraph\" style=\"color:#022280\">38,2 M\u20ac<\/p>\n\n<\/td>\n<\/tr>\n<\/table><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_ea4948-a7, .wp-block-kadence-advancedheading.kt-adv-heading2705_ea4948-a7[data-kb-block=\"kb-adv-heading2705_ea4948-a7\"]{padding-right:17px;padding-left:36px;font-size:17px;line-height:1.5rem;font-weight:400;font-style:normal;font-family:'Inter Tight';color:#022280;}.wp-block-kadence-advancedheading.kt-adv-heading2705_ea4948-a7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_ea4948-a7[data-kb-block=\"kb-adv-heading2705_ea4948-a7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_ea4948-a7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_ea4948-a7[data-kb-block=\"kb-adv-heading2705_ea4948-a7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2705_ea4948-a7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_ea4948-a7\">Comment cr\u00e9er de la valeur dans la situation d\u2019un actif affichant un taux d\u2019occupation confortable, de 90% voire 100%&nbsp;? Le remplacement du locataire existant par un locataire de meilleure qualit\u00e9 permet \u00e0 lui seul un potentiel de valeur parfois significatif. La cr\u00e9ation de valeur peut \u00eatre encore acc\u00e9l\u00e9r\u00e9e par la signature d\u2019un <a href=\"https:\/\/magenta2i.com\/lexique\/#bail\" data-type=\"page\" data-id=\"23\">bail long terme<\/a> avec le nouveau locataire. Ainsi, pour un actif de bureaux d\u00e9veloppant une surface de 5000 m\u00b2, le simple remplacement du locataire en place par un locataire plus solide, \u00e0 travers un contrat \u00e0 9 ans fermes peut justifier un diff\u00e9rentiel de rendement de 0.5%-1% et donc une valorisation de l\u2019actif plus \u00e9lev\u00e9e. <\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-25 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">Dans l&rsquo;exemple ci-dessus, le revenu net ne progresse que marginalement: cependant, l&rsquo;am\u00e9lioration du profil locatif peut justifier une cr\u00e9ation de valeur ponctuelle autour de 5 M\u20ac pour une valeur d\u2019actif initiale d\u2019environ 33.3 M\u20ac (soit +15%). De mani\u00e8re plus agressive, l&rsquo;investisseur peut cr\u00e9er de la valeur en faisant une offre de rachat des baux en place avant leurs \u00e9ch\u00e9ances respectives afin d&rsquo;am\u00e9liorer le profil locatif (nouveaux locataires plus solides financi\u00e8rement, baux de dur\u00e9es plus longues).<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_c91feb-a4, .wp-block-kadence-advancedheading.kt-adv-heading2705_c91feb-a4[data-kb-block=\"kb-adv-heading2705_c91feb-a4\"]{padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:25px;font-weight:400;font-style:normal;font-family:'Mate SC';color:#e0a929;text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading2705_c91feb-a4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_c91feb-a4[data-kb-block=\"kb-adv-heading2705_c91feb-a4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_c91feb-a4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_c91feb-a4[data-kb-block=\"kb-adv-heading2705_c91feb-a4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2705_c91feb-a4, .wp-block-kadence-advancedheading.kt-adv-heading2705_c91feb-a4[data-kb-block=\"kb-adv-heading2705_c91feb-a4\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2705_c91feb-a4, .wp-block-kadence-advancedheading.kt-adv-heading2705_c91feb-a4[data-kb-block=\"kb-adv-heading2705_c91feb-a4\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}<\/style>\n<h2 class=\"kt-adv-heading2705_c91feb-a4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_c91feb-a4\"><strong>4. <strong>Revalorisation strat\u00e9gique n\u00b02 : repositionner et commercialiser activement<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-26 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">Un actif peut \u00eatre sous-performant non parce qu\u2019il est intrins\u00e8quement mauvais, mais parce qu\u2019il est mal positionn\u00e9 ou insuffisamment commercialis\u00e9. La vacance peut parfois refl\u00e9ter un probl\u00e8me de ciblage, de prix, de segmentation ou de strat\u00e9gie de mise sur le march\u00e9.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_c6c276-a9, .wp-block-kadence-advancedheading.kt-adv-heading2705_c6c276-a9[data-kb-block=\"kb-adv-heading2705_c6c276-a9\"]{padding-left:var(--global-kb-spacing-lg, 3rem);font-size:20px;font-weight:400;font-style:normal;font-family:'Bona Nova';color:#00030a;}.wp-block-kadence-advancedheading.kt-adv-heading2705_c6c276-a9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_c6c276-a9[data-kb-block=\"kb-adv-heading2705_c6c276-a9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_c6c276-a9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_c6c276-a9[data-kb-block=\"kb-adv-heading2705_c6c276-a9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2705_c6c276-a9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_c6c276-a9\"><strong>Transformer la commercialisation en levier de valeur<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile wp-container-content-ebf6bc82 is-layout-flex wp-container-core-columns-is-layout-acafa515 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--20);padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2705_858701-97, .wp-block-kadence-advancedheading.kt-adv-heading2705_858701-97[data-kb-block=\"kb-adv-heading2705_858701-97\"]{padding-left:var(--global-kb-spacing-xs, 1rem);font-size:44px;font-style:normal;letter-spacing:-5px;text-shadow:3px 2px 2px var(--global-palette12, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading2705_858701-97 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_858701-97[data-kb-block=\"kb-adv-heading2705_858701-97\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_858701-97 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_858701-97[data-kb-block=\"kb-adv-heading2705_858701-97\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2705_858701-97, .wp-block-kadence-advancedheading.kt-adv-heading2705_858701-97[data-kb-block=\"kb-adv-heading2705_858701-97\"]{text-shadow:3px 2px 2px var(--global-palette12, #3182CE);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2705_858701-97, .wp-block-kadence-advancedheading.kt-adv-heading2705_858701-97[data-kb-block=\"kb-adv-heading2705_858701-97\"]{text-shadow:3px 2px 2px var(--global-palette12, #3182CE);}}<\/style>\n<h2 class=\"kt-adv-heading2705_858701-97 hostinger-ai-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_858701-97\"><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-left-color:#c8a044;border-left-style:solid;border-left-width:4px\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-border-color has-theme-palette-9-border-color has-small-font-size is-layout-constrained wp-container-core-column-is-layout-4d0e3ca7 wp-block-column-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--70);flex-basis:85%\">\n<p class=\"has-text-color has-background has-link-color wp-elements-27 wp-block-paragraph\" style=\"color:#022280;background-color:#ede3c885;padding-right:0;padding-left:var(--wp--preset--spacing--30);font-size:17px;line-height:1.5\">D\u00e9finir pr\u00e9cis\u00e9ment la client\u00e8le cible ; adapter la taille des lots propos\u00e9s lorsque cela est possible sans travaux lourds ; revoir le loyer facial et les incentives ; s\u00e9lectionner et animer les brokers ; am\u00e9liorer les supports de commercialisation ; organiser la disponibilit\u00e9 et les visites ; diff\u00e9rencier clairement l\u2019actif de ses concurrents ; et piloter la strat\u00e9gie \u00e0 partir des retours du march\u00e9.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-28 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">La vacance n\u2019est pas toujours un probl\u00e8me immobilier ; elle peut \u00eatre un probl\u00e8me de positionnement.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_a48ca2-e5, .wp-block-kadence-advancedheading.kt-adv-heading2705_a48ca2-e5[data-kb-block=\"kb-adv-heading2705_a48ca2-e5\"]{padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:25px;font-weight:400;font-style:normal;font-family:'Mate SC';color:#e0a929;text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading2705_a48ca2-e5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_a48ca2-e5[data-kb-block=\"kb-adv-heading2705_a48ca2-e5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_a48ca2-e5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_a48ca2-e5[data-kb-block=\"kb-adv-heading2705_a48ca2-e5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2705_a48ca2-e5, .wp-block-kadence-advancedheading.kt-adv-heading2705_a48ca2-e5[data-kb-block=\"kb-adv-heading2705_a48ca2-e5\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2705_a48ca2-e5, .wp-block-kadence-advancedheading.kt-adv-heading2705_a48ca2-e5[data-kb-block=\"kb-adv-heading2705_a48ca2-e5\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}<\/style>\n<h2 class=\"kt-adv-heading2705_a48ca2-e5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_a48ca2-e5\"><strong>5. <strong>Revalorisation strat\u00e9gique n\u00b03 : mobiliser l\u2019ing\u00e9nierie juridique et immobili\u00e8re<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-29 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">Certaines d\u00e9cotes proviennent moins du b\u00e2timent que de la mani\u00e8re dont les droits immobiliers sont organis\u00e9s. Une analyse juridique et fonci\u00e8re peut r\u00e9v\u00e9ler des leviers de valeur qui ne n\u00e9cessitent pas n\u00e9cessairement de r\u00e9novation.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_637f91-29, .wp-block-kadence-advancedheading.kt-adv-heading2705_637f91-29[data-kb-block=\"kb-adv-heading2705_637f91-29\"]{padding-left:var(--global-kb-spacing-lg, 3rem);font-size:20px;font-weight:400;font-style:normal;font-family:'Bona Nova';color:#00030a;}.wp-block-kadence-advancedheading.kt-adv-heading2705_637f91-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_637f91-29[data-kb-block=\"kb-adv-heading2705_637f91-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_637f91-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_637f91-29[data-kb-block=\"kb-adv-heading2705_637f91-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2705_637f91-29 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_637f91-29\"><strong>Exemples de leviers \u00e0 \u00e9tudier<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile wp-container-content-ebf6bc82 is-layout-flex wp-container-core-columns-is-layout-acafa515 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--20);padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2705_34d933-2d, .wp-block-kadence-advancedheading.kt-adv-heading2705_34d933-2d[data-kb-block=\"kb-adv-heading2705_34d933-2d\"]{padding-left:var(--global-kb-spacing-xs, 1rem);font-size:44px;font-style:normal;letter-spacing:-5px;text-shadow:3px 2px 2px var(--global-palette12, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading2705_34d933-2d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_34d933-2d[data-kb-block=\"kb-adv-heading2705_34d933-2d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_34d933-2d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_34d933-2d[data-kb-block=\"kb-adv-heading2705_34d933-2d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2705_34d933-2d, .wp-block-kadence-advancedheading.kt-adv-heading2705_34d933-2d[data-kb-block=\"kb-adv-heading2705_34d933-2d\"]{text-shadow:3px 2px 2px var(--global-palette12, #3182CE);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2705_34d933-2d, .wp-block-kadence-advancedheading.kt-adv-heading2705_34d933-2d[data-kb-block=\"kb-adv-heading2705_34d933-2d\"]{text-shadow:3px 2px 2px var(--global-palette12, #3182CE);}}<\/style>\n<h2 class=\"kt-adv-heading2705_34d933-2d hostinger-ai-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_34d933-2d\"><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-left-color:#c8a044;border-left-style:solid;border-left-width:4px\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-border-color has-theme-palette-9-border-color has-small-font-size is-layout-constrained wp-container-core-column-is-layout-4d0e3ca7 wp-block-column-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--70);flex-basis:85%\">\n<p class=\"has-text-color has-background has-link-color wp-elements-30 wp-block-paragraph\" style=\"color:#022280;background-color:#ede3c885;padding-right:0;padding-left:var(--wp--preset--spacing--30);font-size:17px;line-height:1.5\">Division ou regroupement de lots ; mise en copropri\u00e9t\u00e9 ou r\u00e9organisation d\u2019une copropri\u00e9t\u00e9 existante ; clarification ou valorisation de droits accessoires ; analyse des servitudes ; r\u00e9gularisation de situations documentaires ; optimisation contractuelle ; \u00e9tude de droits \u00e0 construire ; possibilit\u00e9s de changement d\u2019usage ou de destination ; ou s\u00e9paration d\u2019\u00e9l\u00e9ments disposant de march\u00e9s d\u2019acqu\u00e9reurs distincts.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-31 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">Ces strat\u00e9gies sont fortement d\u00e9pendantes du droit applicable et de la situation particuli\u00e8re de l\u2019actif. <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_9c902e-cd, .wp-block-kadence-advancedheading.kt-adv-heading2705_9c902e-cd[data-kb-block=\"kb-adv-heading2705_9c902e-cd\"]{padding-right:17px;padding-left:36px;font-size:17px;line-height:1.5rem;font-weight:400;font-style:normal;font-family:'Inter Tight';color:#022280;}.wp-block-kadence-advancedheading.kt-adv-heading2705_9c902e-cd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_9c902e-cd[data-kb-block=\"kb-adv-heading2705_9c902e-cd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_9c902e-cd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_9c902e-cd[data-kb-block=\"kb-adv-heading2705_9c902e-cd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2705_9c902e-cd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_9c902e-cd\"><a href=\"https:\/\/magenta2i.com\/nos-offres-et-services\/\" data-type=\"page\" data-id=\"19\"><strong>Magenta2I <\/strong>peut identifier, structurer et mettre en \u0153uvre des strat\u00e9gies pour actifs ou portefeuilles d\u2019actifs immobiliers <\/a>(<a href=\"https:\/\/magenta2i.com\/lexique\/#arbitrage\">arbitrage<\/a>, conservation, pistes de valorisation, etc.). Nous aidons nos clients \u00e0 d\u00e9terminer quand l\u2019intervention d\u2019experts est n\u00e9cessaire (notaires, conseils juridiques et fiscaux, g\u00e9om\u00e8tres, architectes, urbanistes) et \u00e0 comprendre de quelle mani\u00e8re leurs conclusions impactent la d\u00e9cision globale d\u2019investissement.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-32 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">Dans le cadre de missions complexes, ce r\u00f4le de coordination peut \u00eatre essentiel. Une probl\u00e9matique juridique peut avoir des cons\u00e9quences sur le financement. Une contrainte technique peut affecter la valorisation. Un retard dans l\u2019obtention d\u2019une autorisation peut modifier le calendrier d\u2019un projet. Une probl\u00e9matique li\u00e9e \u00e0 la structure de d\u00e9tention peut affecter la faisabilit\u00e9 d\u2019une transaction. Une condition de financement peut remettre en question l\u2019ensemble de la structuration du projet.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-33 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\"><strong>Magenta2I<\/strong> contribue \u00e0 relier ces diff\u00e9rentes dimensions afin de les int\u00e9grer dans un cadre de conseil coh\u00e9rent et structur\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px\"><a href=\"https:\/\/magenta2i.com\/due-diligence-immobiliere\/\" data-type=\"link\" data-id=\"https:\/\/magenta2i.com\/due-diligence-immobiliere\/\"><strong>Qu\u2019est-ce qu\u2019une due diligence immobili\u00e8re ?<\/strong><\/a><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_8f9d2d-e0, .wp-block-kadence-advancedheading.kt-adv-heading2705_8f9d2d-e0[data-kb-block=\"kb-adv-heading2705_8f9d2d-e0\"]{padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:25px;font-weight:400;font-style:normal;font-family:'Mate SC';color:#e0a929;text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading2705_8f9d2d-e0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_8f9d2d-e0[data-kb-block=\"kb-adv-heading2705_8f9d2d-e0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_8f9d2d-e0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_8f9d2d-e0[data-kb-block=\"kb-adv-heading2705_8f9d2d-e0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2705_8f9d2d-e0, .wp-block-kadence-advancedheading.kt-adv-heading2705_8f9d2d-e0[data-kb-block=\"kb-adv-heading2705_8f9d2d-e0\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2705_8f9d2d-e0, .wp-block-kadence-advancedheading.kt-adv-heading2705_8f9d2d-e0[data-kb-block=\"kb-adv-heading2705_8f9d2d-e0\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}<\/style>\n<h2 class=\"kt-adv-heading2705_8f9d2d-e0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_8f9d2d-e0\"><strong>6. <strong>Revalorisation strat\u00e9gique n\u00b04 : exploiter une situation opportuniste<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-34 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">La cr\u00e9ation de valeur peut \u00e9galement provenir du prix et des conditions d\u2019acquisition. Certains actifs sont c\u00e9d\u00e9s dans des circonstances o\u00f9 le vendeur privil\u00e9gie la liquidit\u00e9, la certitude d\u2019ex\u00e9cution ou la simplification d\u2019un portefeuille plut\u00f4t que la maximisation absolue du prix.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_a3b3be-fc, .wp-block-kadence-advancedheading.kt-adv-heading2705_a3b3be-fc[data-kb-block=\"kb-adv-heading2705_a3b3be-fc\"]{padding-left:var(--global-kb-spacing-lg, 3rem);font-size:20px;font-weight:400;font-style:normal;font-family:'Bona Nova';color:#00030a;}.wp-block-kadence-advancedheading.kt-adv-heading2705_a3b3be-fc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_a3b3be-fc[data-kb-block=\"kb-adv-heading2705_a3b3be-fc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_a3b3be-fc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_a3b3be-fc[data-kb-block=\"kb-adv-heading2705_a3b3be-fc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2705_a3b3be-fc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_a3b3be-fc\"><strong>Identifier une inefficience plut\u00f4t qu\u2019un simple \u00ab prix bas \u00bb<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile wp-container-content-ebf6bc82 is-layout-flex wp-container-core-columns-is-layout-acafa515 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--20);padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2705_db587f-3a, .wp-block-kadence-advancedheading.kt-adv-heading2705_db587f-3a[data-kb-block=\"kb-adv-heading2705_db587f-3a\"]{padding-left:var(--global-kb-spacing-xs, 1rem);font-size:44px;font-style:normal;letter-spacing:-5px;text-shadow:3px 2px 2px var(--global-palette12, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading2705_db587f-3a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_db587f-3a[data-kb-block=\"kb-adv-heading2705_db587f-3a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_db587f-3a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_db587f-3a[data-kb-block=\"kb-adv-heading2705_db587f-3a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2705_db587f-3a, .wp-block-kadence-advancedheading.kt-adv-heading2705_db587f-3a[data-kb-block=\"kb-adv-heading2705_db587f-3a\"]{text-shadow:3px 2px 2px var(--global-palette12, #3182CE);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2705_db587f-3a, .wp-block-kadence-advancedheading.kt-adv-heading2705_db587f-3a[data-kb-block=\"kb-adv-heading2705_db587f-3a\"]{text-shadow:3px 2px 2px var(--global-palette12, #3182CE);}}<\/style>\n<h2 class=\"kt-adv-heading2705_db587f-3a hostinger-ai-title wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_db587f-3a\"><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-left-color:#c8a044;border-left-style:solid;border-left-width:4px\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-border-color has-theme-palette-9-border-color has-small-font-size is-layout-constrained wp-container-core-column-is-layout-4d0e3ca7 wp-block-column-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--70);flex-basis:85%\">\n<p class=\"has-text-color has-background has-link-color wp-elements-35 wp-block-paragraph\" style=\"color:#022280;background-color:#ede3c885;padding-right:0;padding-left:var(--wp--preset--spacing--30);font-size:17px;line-height:1.5\">Vendeur contraint ou press\u00e9 ; fonds arrivant \u00e0 une \u00e9ch\u00e9ance ; actif devenu non strat\u00e9gique ; succession ou r\u00e9organisation patrimoniale ; situation locative temporairement d\u00e9grad\u00e9e ; copropri\u00e9t\u00e9 ou documentation per\u00e7ue comme complexe ; portefeuille vendu en bloc ; ou actif dont le potentiel est mal compris par le march\u00e9.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-36 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">L\u2019investisseur ne cr\u00e9e pas n\u00e9cessairement le potentiel : il peut identifier une mauvaise valorisation du potentiel existant, r\u00e9soudre le facteur de d\u00e9cote puis revendre ou conserver un actif normalis\u00e9.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_265aa3-45, .wp-block-kadence-advancedheading.kt-adv-heading2705_265aa3-45[data-kb-block=\"kb-adv-heading2705_265aa3-45\"]{padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:25px;font-weight:400;font-style:normal;font-family:'Mate SC';color:#e0a929;text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading2705_265aa3-45 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_265aa3-45[data-kb-block=\"kb-adv-heading2705_265aa3-45\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_265aa3-45 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_265aa3-45[data-kb-block=\"kb-adv-heading2705_265aa3-45\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2705_265aa3-45, .wp-block-kadence-advancedheading.kt-adv-heading2705_265aa3-45[data-kb-block=\"kb-adv-heading2705_265aa3-45\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2705_265aa3-45, .wp-block-kadence-advancedheading.kt-adv-heading2705_265aa3-45[data-kb-block=\"kb-adv-heading2705_265aa3-45\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}<\/style>\n<h2 class=\"kt-adv-heading2705_265aa3-45 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_265aa3-45\"><strong>7. Optimiser l\u2019exploitation et le co\u00fbt d\u2019occupation<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-37 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">La comp\u00e9titivit\u00e9 d\u2019un actif tertiaire ne d\u00e9pend pas uniquement du loyer facial. Les charges, consommations, maintenance, services et co\u00fbts support\u00e9s par l\u2019occupant influencent son attractivit\u00e9 et sa capacit\u00e9 \u00e0 conserver ses locataires.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-38 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">Une strat\u00e9gie de revalorisation peut donc chercher \u00e0 am\u00e9liorer le pilotage des contrats, la consommation, les services r\u00e9ellement utiles et la r\u00e9partition des co\u00fbts, sans n\u00e9cessairement engager une restructuration lourde. L\u2019objectif est d\u2019am\u00e9liorer le rapport entre qualit\u00e9 d\u2019usage et co\u00fbt d\u2019occupation total.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_192be1-1c, .wp-block-kadence-advancedheading.kt-adv-heading2705_192be1-1c[data-kb-block=\"kb-adv-heading2705_192be1-1c\"]{padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:25px;font-weight:400;font-style:normal;font-family:'Mate SC';color:#e0a929;text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading2705_192be1-1c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_192be1-1c[data-kb-block=\"kb-adv-heading2705_192be1-1c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_192be1-1c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_192be1-1c[data-kb-block=\"kb-adv-heading2705_192be1-1c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2705_192be1-1c, .wp-block-kadence-advancedheading.kt-adv-heading2705_192be1-1c[data-kb-block=\"kb-adv-heading2705_192be1-1c\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2705_192be1-1c, .wp-block-kadence-advancedheading.kt-adv-heading2705_192be1-1c[data-kb-block=\"kb-adv-heading2705_192be1-1c\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}<\/style>\n<h2 class=\"kt-adv-heading2705_192be1-1c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_192be1-1c\"><strong>8. Quand la r\u00e9novation reste le meilleur levier<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-39 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">Les strat\u00e9gies hors r\u00e9novation ne remplacent pas les travaux lorsque la d\u00e9cote est physique. Si l\u2019actif souffre d\u2019obsolescence technique, d\u2019une mauvaise flexibilit\u00e9, d\u2019une performance \u00e9nerg\u00e9tique insuffisante ou de prestations incompatibles avec sa cible, le capex peut rester indispensable.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_8e21f0-df, .wp-block-kadence-advancedheading.kt-adv-heading2705_8e21f0-df[data-kb-block=\"kb-adv-heading2705_8e21f0-df\"]{padding-left:var(--global-kb-spacing-lg, 3rem);font-size:20px;font-weight:400;font-style:normal;font-family:'Bona Nova';color:#00030a;}.wp-block-kadence-advancedheading.kt-adv-heading2705_8e21f0-df mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_8e21f0-df[data-kb-block=\"kb-adv-heading2705_8e21f0-df\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_8e21f0-df img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_8e21f0-df[data-kb-block=\"kb-adv-heading2705_8e21f0-df\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2705_8e21f0-df wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_8e21f0-df\"><strong>Une r\u00e9novation doit r\u00e9pondre \u00e0 une th\u00e8se d\u2019investissement<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_7d9f7a-83, .wp-block-kadence-advancedheading.kt-adv-heading2705_7d9f7a-83[data-kb-block=\"kb-adv-heading2705_7d9f7a-83\"]{padding-right:48px;padding-left:35px;font-size:17px;line-height:1.5rem;font-weight:400;font-style:normal;font-family:'Inter Tight';color:#022280;}.wp-block-kadence-advancedheading.kt-adv-heading2705_7d9f7a-83 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_7d9f7a-83[data-kb-block=\"kb-adv-heading2705_7d9f7a-83\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_7d9f7a-83 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_7d9f7a-83[data-kb-block=\"kb-adv-heading2705_7d9f7a-83\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2705_7d9f7a-83 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_7d9f7a-83\">Les travaux peuvent \u00eatre d\u00e9fensifs &#8211; s\u00e9curit\u00e9, conformit\u00e9, \u00e9quipements en fin de vie &#8211; ou offensifs : am\u00e9lioration \u00e9nerg\u00e9tique, flexibilit\u00e9, qualit\u00e9 d\u2019usage, services et repositionnement <em><a href=\"https:\/\/magenta2i.com\/lexique\/#certifications\">certifi\u00e9<\/a><\/em> et \/ ou <em><a href=\"https:\/\/magenta2i.com\/lexique\/#labels\">labelis\u00e9<\/a><\/em> (<strong><a href=\"https:\/\/magenta2i.com\/lexique\/#hqe\" data-type=\"page\" data-id=\"23\" target=\"_blank\" rel=\"noreferrer noopener\">HQE<\/a><\/strong>, BREEAM, LEED, etc). Chaque euro de capex doit \u00eatre reli\u00e9 \u00e0 un effet attendu sur les revenus, la vacance, les charges, la liquidit\u00e9 ou la valeur de sortie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px\"><a href=\"https:\/\/magenta2i.com\/budgeter-renovation-avant-acquisition-immobiliere\/\" data-type=\"link\" data-id=\"https:\/\/magenta2i.com\/budgeter-renovation-avant-acquisition-immobiliere\/\"><strong>Comment budg\u00e9ter une r\u00e9novation avant une acquisition immobili\u00e8re ?<\/strong><\/a><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_f2bed8-9b, .wp-block-kadence-advancedheading.kt-adv-heading2705_f2bed8-9b[data-kb-block=\"kb-adv-heading2705_f2bed8-9b\"]{padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:25px;font-weight:400;font-style:normal;font-family:'Mate SC';color:#e0a929;text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading2705_f2bed8-9b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_f2bed8-9b[data-kb-block=\"kb-adv-heading2705_f2bed8-9b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_f2bed8-9b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_f2bed8-9b[data-kb-block=\"kb-adv-heading2705_f2bed8-9b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2705_f2bed8-9b, .wp-block-kadence-advancedheading.kt-adv-heading2705_f2bed8-9b[data-kb-block=\"kb-adv-heading2705_f2bed8-9b\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2705_f2bed8-9b, .wp-block-kadence-advancedheading.kt-adv-heading2705_f2bed8-9b[data-kb-block=\"kb-adv-heading2705_f2bed8-9b\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}<\/style>\n<h2 class=\"kt-adv-heading2705_f2bed8-9b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_f2bed8-9b\"><strong>9. \u00c9nergie et r\u00e9silience : g\u00e9rer le risque d\u2019obsolescence<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-40 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">La performance \u00e9nerg\u00e9tique reste un facteur important de comp\u00e9titivit\u00e9 et de r\u00e9silience du parc tertiaire. Pour les actifs assujettis au dispositif \u00c9co \u00c9nergie Tertiaire, la trajectoire r\u00e9glementaire vise une r\u00e9duction progressive des consommations d\u2019\u00e9nergie finale, avec des objectifs de r\u00e9f\u00e9rence de -40 % en 2030, -50 % en 2040 et -60 % en 2050, ou l\u2019atteinte d\u2019objectifs en valeur absolue selon les modalit\u00e9s applicables.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-41 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">La r\u00e9ponse n\u2019est pas exclusivement technique : pilotage des installations, organisation des usages, suivi des consommations et dialogue bailleur-occupant peuvent compl\u00e9ter les investissements physiques. Le p\u00e9rim\u00e8tre et les obligations doivent \u00eatre v\u00e9rifi\u00e9s actif par actif.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_ec04f7-57, .wp-block-kadence-advancedheading.kt-adv-heading2705_ec04f7-57[data-kb-block=\"kb-adv-heading2705_ec04f7-57\"]{padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:25px;font-weight:400;font-style:normal;font-family:'Mate SC';color:#e0a929;text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading2705_ec04f7-57 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_ec04f7-57[data-kb-block=\"kb-adv-heading2705_ec04f7-57\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_ec04f7-57 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_ec04f7-57[data-kb-block=\"kb-adv-heading2705_ec04f7-57\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2705_ec04f7-57, .wp-block-kadence-advancedheading.kt-adv-heading2705_ec04f7-57[data-kb-block=\"kb-adv-heading2705_ec04f7-57\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2705_ec04f7-57, .wp-block-kadence-advancedheading.kt-adv-heading2705_ec04f7-57[data-kb-block=\"kb-adv-heading2705_ec04f7-57\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}<\/style>\n<h2 class=\"kt-adv-heading2705_ec04f7-57 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_ec04f7-57\"><strong>10. Combiner les leviers : la strat\u00e9gie \u00ab sur mesure \u00bb<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-42 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">Les meilleures strat\u00e9gies de revalorisation combinent souvent plusieurs leviers. Un actif vacant peut, par exemple, \u00eatre acquis avec une d\u00e9cote, repositionn\u00e9 commercialement, relou\u00e9 avec des baux plus s\u00e9curis\u00e9s puis faire l\u2019objet de capex cibl\u00e9s plut\u00f4t que d\u2019une restructuration int\u00e9grale.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_68ae0f-f4, .wp-block-kadence-advancedheading.kt-adv-heading2705_68ae0f-f4[data-kb-block=\"kb-adv-heading2705_68ae0f-f4\"]{padding-left:var(--global-kb-spacing-lg, 3rem);font-size:20px;font-weight:400;font-style:normal;font-family:'Bona Nova';color:#00030a;}.wp-block-kadence-advancedheading.kt-adv-heading2705_68ae0f-f4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_68ae0f-f4[data-kb-block=\"kb-adv-heading2705_68ae0f-f4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_68ae0f-f4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_68ae0f-f4[data-kb-block=\"kb-adv-heading2705_68ae0f-f4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2705_68ae0f-f4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_68ae0f-f4\"><strong>Exemple de s\u00e9quence d\u2019investissement<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-516203d3 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\">\n<p class=\"has-text-align-center has-theme-palette-9-color has-text-color has-background has-link-color wp-elements-43 wp-block-paragraph\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;background:radial-gradient(rgb(19,140,253) 38%,rgb(2,47,144) 100%);font-size:15px\"><strong>1<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:95%\">\n<div class=\"wp-block-group\" style=\"line-height:0.8\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color has-link-color wp-elements-44 wp-block-paragraph\" style=\"color:#022280;line-height:1.3\"><strong>Acqu\u00e9rir<\/strong><br>Identifier une d\u00e9cote ou une inefficience de march\u00e9.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-516203d3 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\">\n<p class=\"has-text-align-center has-theme-palette-9-color has-text-color has-background has-link-color wp-elements-45 wp-block-paragraph\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;background:radial-gradient(rgb(19,140,253) 38%,rgb(2,47,144) 100%);font-size:15px\"><strong>2<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:95%\">\n<div class=\"wp-block-group\" style=\"line-height:0.8\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color has-link-color wp-elements-46 wp-block-paragraph\" style=\"color:#022280;line-height:1.3\"><strong>Diagnostiquer<\/strong><br>Isoler les causes physiques, locatives, juridiques et commerciales.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-516203d3 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\">\n<p class=\"has-text-align-center has-theme-palette-9-color has-text-color has-background has-link-color wp-elements-47 wp-block-paragraph\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;background:radial-gradient(rgb(19,140,253) 38%,rgb(2,47,144) 100%);font-size:15px\"><strong>3<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:95%\">\n<div class=\"wp-block-group\" style=\"line-height:0.8\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color has-link-color wp-elements-48 wp-block-paragraph\" style=\"color:#022280;line-height:1.3\"><strong>Prioriser<\/strong><br>S\u00e9lectionner les leviers offrant le meilleur rapport valeur cr\u00e9\u00e9e \/ capital \/ d\u00e9lai.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-516203d3 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\">\n<p class=\"has-text-align-center has-theme-palette-9-color has-text-color has-background has-link-color wp-elements-49 wp-block-paragraph\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;background:radial-gradient(rgb(19,140,253) 38%,rgb(2,47,144) 100%);font-size:15px\"><strong>4<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:95%\">\n<div class=\"wp-block-group\" style=\"line-height:0.8\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color has-link-color wp-elements-50 wp-block-paragraph\" style=\"color:#022280;line-height:1.3\"><strong>Ex\u00e9cuter<\/strong><br>Commercialisation, leasing, ing\u00e9nierie, exploitation et capex cibl\u00e9s.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-516203d3 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\">\n<p class=\"has-text-align-center has-theme-palette-9-color has-text-color has-background has-link-color wp-elements-51 wp-block-paragraph\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;background:radial-gradient(rgb(19,140,253) 38%,rgb(2,47,144) 100%);font-size:15px\"><strong>5<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:95%\">\n<div class=\"wp-block-group\" style=\"line-height:0.8\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color has-link-color wp-elements-52 wp-block-paragraph\" style=\"color:#022280;line-height:1.3\"><strong>Stabiliser<\/strong><br>S\u00e9curiser les revenus et normaliser le profil de risque.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-516203d3 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\">\n<p class=\"has-text-align-center has-theme-palette-9-color has-text-color has-background has-link-color wp-elements-53 wp-block-paragraph\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;background:radial-gradient(rgb(19,140,253) 38%,rgb(2,47,144) 100%);font-size:15px\"><strong>6<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:95%\">\n<div class=\"wp-block-group\" style=\"line-height:0.8\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color has-link-color wp-elements-54 wp-block-paragraph\" style=\"color:#022280;line-height:1.3\"><strong>Arbitrer<\/strong><br>Conserver, refinancer ou c\u00e9der selon la valeur cr\u00e9\u00e9e et le march\u00e9.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_938cdb-78, .wp-block-kadence-advancedheading.kt-adv-heading2705_938cdb-78[data-kb-block=\"kb-adv-heading2705_938cdb-78\"]{padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:25px;font-weight:400;font-style:normal;font-family:'Mate SC';color:#e0a929;text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading2705_938cdb-78 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_938cdb-78[data-kb-block=\"kb-adv-heading2705_938cdb-78\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_938cdb-78 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_938cdb-78[data-kb-block=\"kb-adv-heading2705_938cdb-78\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2705_938cdb-78, .wp-block-kadence-advancedheading.kt-adv-heading2705_938cdb-78[data-kb-block=\"kb-adv-heading2705_938cdb-78\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2705_938cdb-78, .wp-block-kadence-advancedheading.kt-adv-heading2705_938cdb-78[data-kb-block=\"kb-adv-heading2705_938cdb-78\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}<\/style>\n<h2 class=\"kt-adv-heading2705_938cdb-78 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_938cdb-78\"><strong>11. Mesurer la valeur cr\u00e9\u00e9e avant d\u2019ex\u00e9cuter<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-55 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">Quelle que soit la strat\u00e9gie retenue, la revalorisation doit \u00eatre traduite dans un business plan. L\u2019investisseur doit mesurer le capital mobilis\u00e9, le d\u00e9lai, le revenu stabilis\u00e9, les incentives, les co\u00fbts de commercialisation, le capex, le financement et la valeur de sortie.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_7b2c7c-f3, .wp-block-kadence-advancedheading.kt-adv-heading2705_7b2c7c-f3[data-kb-block=\"kb-adv-heading2705_7b2c7c-f3\"]{padding-left:var(--global-kb-spacing-lg, 3rem);font-size:20px;font-weight:400;font-style:normal;font-family:'Bona Nova';color:#00030a;}.wp-block-kadence-advancedheading.kt-adv-heading2705_7b2c7c-f3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_7b2c7c-f3[data-kb-block=\"kb-adv-heading2705_7b2c7c-f3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_7b2c7c-f3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_7b2c7c-f3[data-kb-block=\"kb-adv-heading2705_7b2c7c-f3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2705_7b2c7c-f3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_7b2c7c-f3\"><strong>Tester le sc\u00e9nario d\u00e9grad\u00e9<\/strong><\/h3>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-56 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">Une strat\u00e9gie attractive dans le seul sc\u00e9nario favorable est fragile. Il convient de tester une commercialisation plus lente, des loyers inf\u00e9rieurs, des capex sup\u00e9rieurs, une ren\u00e9gociation locative moins favorable ou un taux de sortie plus \u00e9lev\u00e9. La marge de s\u00e9curit\u00e9 doit \u00eatre suffisante pour absorber une partie de ces \u00e9carts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px\"><a href=\"https:\/\/magenta2i.com\/comment-evaluer-la-rentabilite-dun-investissement-immobilier\/\" data-type=\"page\" data-id=\"2215\"><strong>Comment \u00e9valuer la rentabilit\u00e9 d\u2019un investissement immobilier ?<\/strong><\/a><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_e0c7c1-74, .wp-block-kadence-advancedheading.kt-adv-heading2705_e0c7c1-74[data-kb-block=\"kb-adv-heading2705_e0c7c1-74\"]{padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:25px;font-weight:400;font-style:normal;font-family:'Mate SC';color:#e0a929;text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading2705_e0c7c1-74 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_e0c7c1-74[data-kb-block=\"kb-adv-heading2705_e0c7c1-74\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_e0c7c1-74 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_e0c7c1-74[data-kb-block=\"kb-adv-heading2705_e0c7c1-74\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2705_e0c7c1-74, .wp-block-kadence-advancedheading.kt-adv-heading2705_e0c7c1-74[data-kb-block=\"kb-adv-heading2705_e0c7c1-74\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2705_e0c7c1-74, .wp-block-kadence-advancedheading.kt-adv-heading2705_e0c7c1-74[data-kb-block=\"kb-adv-heading2705_e0c7c1-74\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}<\/style>\n<h2 class=\"kt-adv-heading2705_e0c7c1-74 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_e0c7c1-74\"><strong>12. La grille de revalorisation tertiaire Magenta2I<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-57 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">Notre grille d\u2019analyse met sur un pied d\u2019\u00e9galit\u00e9 les leviers physiques et les leviers strat\u00e9giques:<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-516203d3 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\">\n<p class=\"has-text-align-center has-theme-palette-9-color has-text-color has-background has-link-color wp-elements-58 wp-block-paragraph\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;background-color:#c7931aa8;font-size:15px\"><strong>1<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:95%\">\n<div class=\"wp-block-group\" style=\"line-height:0.8\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color has-link-color wp-elements-59 wp-block-paragraph\" style=\"color:#022280;line-height:1.3\"><strong>D\u00e9cote &amp; opportunit\u00e9<\/strong><br>Pourquoi l\u2019actif est-il sous-valoris\u00e9 ? Le prix r\u00e9mun\u00e8re-t-il le risque \u00e0 r\u00e9soudre ?<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-516203d3 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\">\n<p class=\"has-text-align-center has-theme-palette-9-color has-text-color has-background has-link-color wp-elements-60 wp-block-paragraph\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;background-color:#c7931aa8;font-size:15px\">2<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:95%\">\n<div class=\"wp-block-group\" style=\"line-height:0.8\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color has-link-color wp-elements-61 wp-block-paragraph\" style=\"color:#022280;line-height:1.3\"><strong>Profil locatif<\/strong><br>Vacance, baux, loyers, solvabilit\u00e9, concentration et visibilit\u00e9 des cash-flows.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-516203d3 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\">\n<p class=\"has-text-align-center has-theme-palette-9-color has-text-color has-background has-link-color wp-elements-62 wp-block-paragraph\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;background-color:#c7931aa8;font-size:15px\">3<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:95%\">\n<div class=\"wp-block-group\" style=\"line-height:0.8\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color has-link-color wp-elements-63 wp-block-paragraph\" style=\"color:#022280;line-height:1.3\"><strong><strong>Positionnement &amp; commercialisation<\/strong><\/strong><br>Cible, offre concurrente, prix, segmentation, brokers et strat\u00e9gie de mise sur le march\u00e9.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-516203d3 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\">\n<p class=\"has-text-align-center has-theme-palette-9-color has-text-color has-background has-link-color wp-elements-64 wp-block-paragraph\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;background-color:#c7931aa8;font-size:15px\">4<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:95%\">\n<div class=\"wp-block-group\" style=\"line-height:0.8\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color has-link-color wp-elements-65 wp-block-paragraph\" style=\"color:#022280;line-height:1.3\"><strong>Ing\u00e9nierie &amp; exploitation<\/strong><br>Structure juridique\/immobili\u00e8re, droits, contrats, charges, services et co\u00fbt d\u2019occupation.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-516203d3 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\">\n<p class=\"has-text-align-center has-theme-palette-9-color has-text-color has-background has-link-color wp-elements-66 wp-block-paragraph\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;background-color:#c7931aa8;font-size:15px\">5<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:95%\">\n<div class=\"wp-block-group\" style=\"line-height:0.8\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color has-link-color wp-elements-67 wp-block-paragraph\" style=\"color:#022280;line-height:1.3\"><strong>Actif physique &amp; \u00e9nergie<\/strong><br>\u00c9tat, flexibilit\u00e9, capex, conformit\u00e9, performance \u00e9nerg\u00e9tique et obsolescence.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-516203d3 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\">\n<p class=\"has-text-align-center has-theme-palette-9-color has-text-color has-background has-link-color wp-elements-68 wp-block-paragraph\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;background-color:#c7931aa8;font-size:15px\">6<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:95%\">\n<div class=\"wp-block-group\" style=\"line-height:0.8\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-color has-link-color wp-elements-69 wp-block-paragraph\" style=\"color:#022280;line-height:1.3\"><strong>Valeur &amp; sortie<\/strong><br>Revenu stabilis\u00e9, rendement du capital, liquidit\u00e9, refinancement et sc\u00e9narios de cession.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px\"><a href=\"https:\/\/magenta2i.com\/revaloriser-actif-residentiel\/\" data-type=\"page\" data-id=\"2603\"><strong>Comment revaloriser un actif immobilier r\u00e9sidentiel ?<\/strong><\/a><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2705_c7dff6-98, .wp-block-kadence-advancedheading.kt-adv-heading2705_c7dff6-98[data-kb-block=\"kb-adv-heading2705_c7dff6-98\"]{padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:25px;font-weight:400;font-style:normal;font-family:'Mate SC';color:#e0a929;text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading2705_c7dff6-98 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2705_c7dff6-98[data-kb-block=\"kb-adv-heading2705_c7dff6-98\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2705_c7dff6-98 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2705_c7dff6-98[data-kb-block=\"kb-adv-heading2705_c7dff6-98\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading2705_c7dff6-98, .wp-block-kadence-advancedheading.kt-adv-heading2705_c7dff6-98[data-kb-block=\"kb-adv-heading2705_c7dff6-98\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2705_c7dff6-98, .wp-block-kadence-advancedheading.kt-adv-heading2705_c7dff6-98[data-kb-block=\"kb-adv-heading2705_c7dff6-98\"]{text-shadow:1px 1px 1px var(--global-palette1, #3182CE);}}<\/style>\n<h2 class=\"kt-adv-heading2705_c7dff6-98 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2705_c7dff6-98\"><strong>   Conclusion : rechercher la source de valeur avant de choisir le levier<\/strong><\/h2>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-70 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">La revalorisation d\u2019un actif tertiaire ne se r\u00e9sume pas \u00e0 un programme de travaux. Elle consiste \u00e0 identifier la source de d\u00e9cote puis \u00e0 s\u00e9lectionner la strat\u00e9gie la plus efficiente pour la corriger. Selon les cas, la r\u00e9ponse peut \u00eatre physique, locative, commerciale, juridique, op\u00e9rationnelle ou opportuniste &#8211; et souvent une combinaison de plusieurs de ces dimensions.<\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-71 wp-block-paragraph\" style=\"color:#022280;padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--60);font-size:17px;line-height:1.5\">Cette approche permet d\u2019allouer le capital avec davantage de discipline : les travaux deviennent un levier parmi d\u2019autres, tandis que l\u2019objectif reste constant &#8211; am\u00e9liorer durablement la qualit\u00e9 des revenus, le profil de risque, l\u2019attractivit\u00e9 et la liquidit\u00e9 de l\u2019actif.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:#f1d18a;background-color:#ede3c885;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--50);flex-basis:80%\">\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-72 wp-block-paragraph\" style=\"color:#022280;line-height:1.5\"><strong>Vous souhaitez identifier les leviers de revalorisation d\u2019un actif tertiaire ?<br>Magenta Immobilier Investissements analyse la source de d\u00e9cote, le profil locatif, le<br>positionnement, les leviers juridiques et immobiliers, les besoins de capex et les<br>sc\u00e9narios de cr\u00e9ation de valeur afin de structurer une strat\u00e9gie adapt\u00e9e \u00e0 chaque actif.<\/strong><\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns2705_33f264-aa{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns2705_33f264-aa .kt-button{font-weight:normal;font-style:normal;}.kt-btns2705_33f264-aa .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns2705_33f264-aa .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns2705_33f264-aa .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2705_33f264-aa .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns2705_33f264-aa .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns2705_33f264-aa .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2705_33f264-aa .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns2705_33f264-aa\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn2705_7afb4d-2d.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn2705_7afb4d-2d.kb-button{color:#f1d18a;background:radial-gradient(circle at center top,rgb(6,147,227) 0%,rgb(20,39,109) 100%) !important;font-family:'Mate SC';font-weight:400;border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-right-radius:15px;border-bottom-left-radius:15px;border-top-color:rgba(236,188,79,0.99);border-top-style:solid;border-right-color:rgba(236,188,79,0.99);border-right-style:solid;border-bottom-color:rgba(236,188,79,0.99);border-bottom-style:solid;border-left-color:rgba(236,188,79,0.99);border-left-style:solid;}.wp-block-kadence-advancedbtn .kb-btn2705_7afb4d-2d.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn2705_7afb4d-2d.kb-button:focus{color:var(--global-palette9, #ffffff);}.kb-btn2705_7afb4d-2d.kb-button::before{background:radial-gradient(circle at right bottom,rgb(6,147,227) 0%,rgb(20,39,109) 100%);-webkit-transition:opacity .3s ease-in-out;-moz-transition:opacity .3s ease-in-out;transition:opacity .3s ease-in-out;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn2705_7afb4d-2d.kb-button{border-top-color:rgba(236,188,79,0.99);border-top-style:solid;border-right-color:rgba(236,188,79,0.99);border-right-style:solid;border-bottom-color:rgba(236,188,79,0.99);border-bottom-style:solid;border-left-color:rgba(236,188,79,0.99);border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn2705_7afb4d-2d.kb-button{border-top-color:rgba(236,188,79,0.99);border-top-style:solid;border-right-color:rgba(236,188,79,0.99);border-right-style:solid;border-bottom-color:rgba(236,188,79,0.99);border-bottom-style:solid;border-left-color:rgba(236,188,79,0.99);border-left-style:solid;}}<\/style><a class=\"kb-button kt-button button kb-btn2705_7afb4d-2d kt-btn-size-large kt-btn-width-type-auto kb-btn-global-outline kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/magenta2i.com\/nos-offres-et-services\/\"><span class=\"kt-btn-inner-text\"><strong>\u00c9changer sur votre projet<\/strong><\/span><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Comment revaloriser un actif immobilier tertiaire ? Qu&rsquo;il s&rsquo;agisse de bureaux, de commerces ou d&rsquo;autres b\u00e2timents tertiaires, revaloriser un actif immobilier tertiaire consiste \u00e0 r\u00e9duire l\u2019\u00e9cart entre sa situation actuelle et le potentiel que son march\u00e9 peut raisonnablement reconna\u00eetre. Cet \u00e9cart peut provenir de l\u2019\u00e9tat physique du b\u00e2timent, mais aussi d\u2019une vacance excessive, d\u2019une structure&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-2705","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/magenta2i.com\/en\/wp-json\/wp\/v2\/pages\/2705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magenta2i.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/magenta2i.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/magenta2i.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magenta2i.com\/en\/wp-json\/wp\/v2\/comments?post=2705"}],"version-history":[{"count":27,"href":"https:\/\/magenta2i.com\/en\/wp-json\/wp\/v2\/pages\/2705\/revisions"}],"predecessor-version":[{"id":2856,"href":"https:\/\/magenta2i.com\/en\/wp-json\/wp\/v2\/pages\/2705\/revisions\/2856"}],"wp:attachment":[{"href":"https:\/\/magenta2i.com\/en\/wp-json\/wp\/v2\/media?parent=2705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}